At this point, you get how powerful Facebook Ads for Wedding Businesses are. Plus don’t forget Instagram Ads. (Yes Facebook and Instagram Ads are one in the same and the ads are created in the same place!)
Now you just want to know what type of audiences you should focus on to help bring in more leads for your business.
Here are the 4 main audience’s types plus a bonus audience for you to use:
An audience of your website visitors
This one is made from the Facebook Pixel, and what you will do is create an audience based on how someone used your website + a certain amount of time.
For Example: Anyone who Viewed The Contact Page in the Last 30 Days
This is where you take an audience of your dream clients and then create an audience to where Facebook then goes out and finds more people just like them. SUPER POWERFUL
For Example: Creating a Look-A-Like Audience off of Anyone who Viewed The Contact Page in the Last 30 Days
Interest Based Audience
This is where you take the top interests and personality pieces of your dream couple and then target people based on that
For Example – People who like to travel, go to Mexico, sit on the beach, etc.
This is where you choose an audience for a certain location, area, city, state, etc.
If you have emails from bridal shows you can make an audience out of those as well
Now that you have your audiences to use, check out this blog on what metrics you should pay attention to so that you know the health of your ads.
Interested in learning even more of the ins and outs of how to run successful Facebook Ads for Wedding Businesses + Instagram Ads? Check out our signature course here.
We are not always accepting new students so if you are lucky enough that the course has open enrollment, book a call! Otherwise, join the waitlist and you will receive priority notification when enrollment opens up.
Cheers to your success,