In 2019, couples all are using social media. And guess what.. The best way for you to grab their attention is to stand out on social media! There’s no better way to do that than with Facebook Ads! Facebook tracks and targets information about your ideal couples in your area and gets you right in front of them. Today we are sharing tips to help you book more local weddings with Facebook Ads!
1. Set Up Your Facebook Business Page
It’s important for potential clients to easily identify that you are a local business. Be sure to add your location, hours, and what you can offer as their chosen wedding professional! Include contact information like email address and phone number. Lastly, select a category for your business like ‘bridal shop’ or ‘photographer’.
2. Identify Who Your Customer Is
The biggest advantage of using Facebook Ads to find local clients is that you can target people who are actually interested in your business. It’s important to consider things like age, occupation, and interests when identifying who your client is. Understanding who your ideal client is will help you to appeal to them! In the case of a bridal shop, each customer is looking for a dress but looking for different experiences. For example, one bride may want to bring her whole bridal party and create a celebratory experience out of it and another may be a busy mom who is looking for a quick and enjoyable shopping experience. The more you can narrow down who your customer is, the more you can tailor your Facebook Ads to their desires.
3. Create Your Custom Audience
Facebook differs from other platforms in that it allows you to target people who have already engaged with your page. With a custom audience, you are able to create a call to action for people who are already familiar with your wedding business. This is especially useful to help you book more local weddings because you can target your ads to how far people drive to come to see you, driving more locals to your business!
There is nothing better than reaching your dream couples right in your area! Facebook has made that possible and with a little practice, you will be booking more dream local weddings! Reach out to learn more about how you can book more local weddings with Facebook Ads!