Let’s be honest: having a great website can be a little challenging! It gets so frustrating when you work hours and hours on tweaking and rebranding, but you don’t see the results you want. Brides and grooms are visiting your site, but no one is booking or taking that next step to work with you.
You know that something needs to change about your website, but you honestly don’t know where to start.
Gosh, how amazing would it be to have a website that actually did what you wanted it to? That worked for you every hour of every day? That had your ideal brides and grooms come to that home page and immediately want to book you?
That would be pretty awesome!
In this blog post, we’re sharing the 3 important factors to having a wedding website that gets you high quality leads, even when you’re asleep!
So let’s get to it.
The first most important secret you need to have on your website in order to get those high quality leads is your images.
A picture speaks 1000 words, and you want to make sure those 1000 words are golden! So you definitely need to have beautiful and stunning images all throughout your website.
Are they in-focus and clear?
Do they showcase the results people can expect with your service and make it clear to others what you do? Do they portray your value and show your brides and grooms how you’re different?
Are they consistent with your message and your brand?
The pictures you have on your website should make your brides and grooms so excited to work with you! When they see your images, they should immediately see themselves! You want to show them exactly what they’re dreaming of and hoping for, which will leave them almost objection-less when you ask for the sale.
This is a HUGE factor to making sure your website is one that gets you very high quality leads. In addition to having stunning images that allows the bride and groom to picture themselves, you need to back it up with your words and what you stand for.
Don’t make your website about YOU. Make it about THEM. Talk to the couple about their biggest dreams and their greatest fears. Speak to their pain points and those things that make them giddy and excited!
You want your message to be so clear that your ideal bride and groom come to your site, take a look at it, and say, “Finally!” You’re telling them that you, and only you, are the answer to their problems! You are the person who will give them everything they’re looking for, and MORE!
So how do you do that?
By making sure your messaging is on point and speaking directly to your ideal brides and grooms!
3. Calls to Action
Having calls to action are crucial in having a website that gets you those high quality leads. Why? Because you’re telling them what they need to do next! If you don’t tell the bride and groom what they need to do to work with you, then you’re leaving money on the table.
It’s so easy to assume that they’ll just know what to do next. That they’ll just know they need to go back up to your site menu and click on “Contact Us.” But they don’t.
So make sure you have calls to action all over your site. Make them very clear, very simple, and very easy to read. Always push them to that next step you want them to take, whether it’s booking a call with you, looking at your packages and services, or checking out your reviews. Get them to that next step. Always.
Remember that people love doing business with other people! Not businesses. Not faceless companies. So make sure your website shows who you are! Let your personality shine through. People are natural connectors; they want to find other people who relate to them and make them feel good about themselves! So show off your humanity and what makes you unique and different.
So how do you do it? (headline)
Now that you know the 3 secrets to having a website that gets you awesome, high-quality leads, how do you actually do it? How do you apply these principles to have messaging that’s on point, to have images that display your amazing services and value, and to make your calls to action so enticing that they HAVE to click on them?
If you’re looking for a step-by-step process to having an amazing website that draws in your dream couples, then come check out Messaging 101! Click the image below to learn more.