Social media is a great way to promote your wedding business in a proactive and efficient way! It’s targeted, engaging and easy to use! Posting on your Wedding Business page can take your business to the next level! Sounds great, right?! Well, many business owners often find themselves scratching their heads when deciding on what to post on a day to day basis.
Can you relate? If so, check out these key elements to consider when posting on your Facebook and Instagram business page:
To get those leads, you’ve got to post!
The first things couples do when getting engaged is hop on social media to share the good news, look for inspiration and start planning! Couples are hanging out on Facebook and Instagram! If you aren’t posting, you run the risk of being overlooked or forgotten!
Content is KEY.
Posting on Facebook and Instagram is just the beginning. It’s important to post things that can engage and entice couples into visiting your website or contacting you! This may be an image of your work, information about the wedding industry, interesting text, hot topics in the industry, or a link to your website. When you can find out what creates the most leads, you’ll be able to hone in on what gets you your ideal couples.
Find out if your posts are successful.
Using the Insights tool on Facebook and Instagram can help you learn about your audience and what types of content they are most likely to engage with. They can tell you information about how your posts are doing in comparison to others you’ve made so you can know when you are growing…which is the goal of posting! It’s important to note, you only have the ability to view your Insights if you have a Facebook or Instagram business page.
The wedding industry is an everchanging, social media driven industry! Getting the hang of posting on your Wedding Business page can be tricky. But with a little work, you’re on your way to getting more leads and growing your business! Reach out to talk about more ways to create great content for your page!