Using Facebook Ads can provide wedding professionals with so many opportunities to increase leads! But, it’s easy to get overwhelmed with the different options for audience targeting. Today, we’re sharing 3 important audiences that wedding professionals should be targeting on Facebook to gain more leads and book more weddings!
1. Interest-Based Audience
You know exactly who your dream couples are! You know what they think about, what hobbies they enjoy, which books they love to read…and Facebook can find those people for you! Isn’t that awesome? So use that in your targeting so your ads are shown to those exact brides and grooms you love working with.
2. Look-Alike Audience
Use this to introduce yourself to potential new leads! Encourage them to take action by visiting your website, liking your page, signing up for your emails, or become a client! Learn who is really interested in your services so you can focus on turning them into customers!
3. People Who Visit Your Website
Target couples who have already viewed your website! As a result, you will remind them who you are and what you can offer them for their big day. This tactic is called remarketing. Have you ever looked at a product on Amazon then saw an ad for it on Facebook? That’s a great example of remarketing! Couples will be reminded of why they looked at your page in the first place, and as a result, are more likely to take action.
Facebook Ads can be a sea of options to get lost in! But with these quick and easy tips, you’ll be able to dial in on exactly who to target!
Interested in learning more about audiences that you should be targeting on Facebook? Come join the FREE Book Weddings Now Facebook Group to learn more about FB + IG ads along with other wedding professionals!